Privacy Policy

PRIVACY POLICY OF EMBRACING ENDINGS LLC

Last Updated: March 18, 2025

This Privacy Policy ("Policy") outlines how Embracing Endings LLC, along with any affiliates and subsidiaries ("Embracing Endings," "we," or "us"), may collect, utilize, and shares, personal information from individuals who interact with our websites (the "Site"), which we encourage you to review the Terms of Use of the Site.

Use and Disclosure of Personal Information

Embracing Endings may use and share personal information to comply with legal obligations, respond to law enforcement, or meet regulatory requirements. This information may also support internal record-keeping, protect rights and interests, resolve disputes, enforce policies, and prevent harm. We may share personal information with professional advisors, such as accountants, auditors, consultants, or legal counsel, for necessary guidance or services. In the event of a business sale, merger, or acquisition, personal information may be transferred as part of the transaction or its review process.

Purposes for Collecting and Using Personal Information:

• Fulfill service requests, including scheduling, cancellations, payment management, and addressing complaints.

• Communicate with clients and share information about our services, products, and promotions.

• Understand client preferences to deliver tailored, consistent services.

• Enhance client experiences through customized content and services.

• Evaluate, update, and improve our offerings.

• Safeguard the security and integrity of our Site and any services offered thereon, including preventing, detecting, and addressing fraudulent or unlawful activities.

Personal Information Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Policy or as permitted by law. This includes managing our operations, maintaining your relationship with us, achieving disclosed purposes reasonably aligned with the context of collection, or protecting and defending our rights or property in compliance with applicable legal requirements. If information is used for multiple purposes, we retain it until the purpose with the longest retention period is satisfied.

Types of Information We May Collect:

• Demographic Information: Includes legally protected characteristics voluntarily provided by users.

• Third-Party Service Providers: Includes entities supporting our operations, such as payment processors, customer service platforms, marketing providers, analytics services, and security specialists.

• Sensitive Personal Information: This includes:

o Identifying information such as driver’s licenses, state IDs,

o Financial account details, including account log-ins and credentials, or credit card numbers.

o Precise geolocation data.

o Communication content, such as email or text messages, when we are the intended recipient.

Sensitive personal information is collected and used only for legally authorized purposes and to support the security and stability of our Site and any services offered thereon.

Information Provided to Third Parties or Third-Party Sites

Our Services may feature plug-ins, such as social media icons, and links to websites operated by third parties ("Third-Party Sites"). These sites operate independently, and we do not control their information collection practices. Any data collected by these Third-Party Sites is governed by their respective privacy policies. We recommend reviewing the privacy policies of any Third-Party Site before sharing personal information or interacting with their pages/sites.

Information Collection

Embracing Endings uses technology to collect information and improve our Services. When you access or interact with our Site, we may gather data about your usage. For example, we collect your Internet Protocol (IP) address, which identifies the network you used to access the internet, such as your Internet Service Provider (ISP) or employer, though it does not reveal your identity. We may link your IP address to personal information you’ve provided.

We also collect unique device identifiers ("Device Identifiers") assigned to your device, which help us connect details like the pages you visited with your personal information. Additionally, we use data from advertising partners and enrichment tools to better understand your interactions with our Site and any services offered thereon.

Our Services use cookies for the following purposes:

1. Necessary Operations: To ensure our Site functions correctly.

2. Optimizing Services: To personalize content, remember preferences (e.g., language or region), and enhance functionality.

3. Analytics: To understand how our Site is used and improve its performance.

4. Advertising: To deliver relevant advertisements and track your engagement with our Site.

We may work with advertisers and service providers that may participate in voluntary programs offering tools to opt out of interest-based advertising.

Certain technologies utilized on our Site enable us to observe and analyze how visitors engage with our Site. This information helps us better understand user behavior and enhance the quality of our Site. When you interact with us online, data about your browsing activity may be collected by us.

SMS Communications

By using our Site, you agree to receive communications from us, including text messages, calls, and push notifications, at the phone number you provided. Standard messaging rates from your carrier may apply. These communications may include automated messages, such as prerecorded marketing messages, as well as operational updates about your account, services, or promotions. Consent to receive promotional messages is not required to use our Site, and you can opt out at any time by replying “STOP” to any text message. If your phone number changes or is no longer in use, you agree to inform us promptly. You confirm that you are authorized to grant consent on behalf of any users associated with your account, and this consent will remain valid even if your account is canceled. Please note that opting out of all text messages, including informational ones, may affect your ability to fully use the Site.

Promotions

Embracing Endings may host Promotions requiring personal information for registration. By participating, you agree to the official rules, which may include allowing Embracing Endings to use your name, voice, or likeness for marketing. Personal information may be shared with third parties or made public for winner selection, prize fulfillment, or as required by law.

Shared Data

We do not sell personal information for monetary gain; however, certain data-sharing practices for targeted advertising may be considered "sales" or "sharing" under U.S. privacy laws. We may share identifiers, personal records, internet activity, geolocation data (inferred from IP addresses), and inferences with advertisers and analytics vendors to show relevant ads, support marketing, and perform analytics.

By using the Services, you authorize Embracing Endings and its affiliates to collect, use, and share your personal information as described in this Policy. You also acknowledge and agree that Embracing Endings may transfer your information to third-party service providers, advertisers, or analytics vendors as necessary to provide and improve the Services. This includes sharing information for purposes such as displaying relevant advertisements, conducting marketing campaigns, and analyzing user behavior to enhance your experience.

YOUR U.S. PRIVACY RIGHTS

You may have certain rights and choices regarding your personal information, such as the right to ask us for a copy of the information we hold about you. These rights are not available everywhere and may be limited by local laws. For example, these rights may be limited if fulfilling your request would reveal personal information about another person, or if you ask us to delete information that we are required by law to keep.

In certain U.S. States, in addition to the foregoing rights described above section of this Policy, you also have the following rights:

Opt out of Sale/Sharing/Targeted Advertising. You have the right to opt out of the processing of your personal information for purposes of targeted advertising, and the sale or sharing (for cross-context behavioral advertising purposes) of your personal information. Note that if you submit an opt-out request, you may still see ads on our services, though they might be less relevant to you. These ads may be based on historical information or information “shared” or “sold” by other sources. Please note that, when you use these tools on our Site, you may need to renew your choices each time you clear your cookies or use a new browser or device. You may also need to make this choice separately for some of our services. You also can update your browser settings to make certain choices about third-party cookies.

Non-discrimination. We will not discriminate against you based on your exercise of any of the rights described above.

Appeal. If you have any unresolved privacy concerns that we have not addressed satisfactorily after contacting us, you may have the right to appeal our decision.

In those states where it is applicable, you or your authorized agent may submit a request to exercise any of the above rights by contacting us at [email protected]. To opt out of the sale or sharing of your personal information, or our processing of your personal information for purposes of targeted advertising, please contact us [email protected]. Note that your choice to opt out is device- or browser-specific and you will need to manage your preferences for each device or browser you use.

In those states where it is required, if you have sought to opt out, we will treat this as a request to opt out of “sales”, “sharing” and “targeted advertising” for device information. Note that we do not associate your browser or device information with your name, email address, and other direct identifiers. If you would like to opt out of the use of this information for “sales”, “sharing” and “targeted advertising”, please contact us [email protected].

Embracing Endings is based in the United States, and any information collected through our Site may be transferred to, processed, or stored in the United States or other countries with differing data protection laws. Regardless of location, we take appropriate measures to protect your personal information in line with this Policy.

Security

Embracing Endings prioritizes the security and confidentiality of your personal information. We use commercially reasonable technical, administrative, and physical measures to protect it from unauthorized access, misuse, or disclosure. To enhance security, safeguard your account credentials and log out or close your browser after using our Site. However, no security system is completely infallible, and we cannot guarantee absolute protection of your information.

To update, correct, or delete your personal information, contact us at [email protected]. You can also opt out of marketing emails by clicking the "unsubscribe" link at the bottom of our messages.

CHANGES TO THIS POLICY

If we change this Policy, we will post those changes on this page and will modify the “Last Updated” date at the top of this Policy. If we materially change this Policy in a way that affects how we use or disclose your Personal Information, we will notify you by prominently posting a notice of such changes before making them.